Taro Sado is a masochist. For years, this has left him unable to confess to a girl he saw at his job. At the advice of his friend, he goes to join the school's Second Volunteer Club. The first one is for normal volunteer purposes. The second is for personal problems and everything else. When he arrives, Taro meets Mio Isurugi, the club president with a sadistic personality, and Arashiko Yuno, a shy girl who's also part of the Volunteer Club. A masochist and a sadist meet, and Hilarity Ensues.

Based on a series of 10 Light Novels,[1] MM!, after a false alarm from the creators stating they wanted to be adapted into an anime in late 2007, was finally adapted into a Twelve-Episode Anime in fall 2010.

Tropes used in MM! include:
  • A-Cup Angst: Mio and Noa.
  • Adults Dressed as Children: Shizuka and Tomoko attempting to enter the school's beauty pageant.
  • A God Am I: Mio, naturally.
  • Abuse Is Funny When It Is Female On Male: Come on, Taro's begging for more! It has got to be funny.
  • Action Prologue: The series opens with on Mio chasing down Taro with a bokken (wooden practice sword), very nearly killing him.
  • Adult Child: Taro's mother and older sister.
  • All Women are Doms, All Men are Subs
  • Amazingly Embarrassing Parents: Tomoko and Shizuka's "phase four". Old photo albums and everything else from Taro's childhood is brought up.
  • Animated Adaptation: Based on the Light Novels.
  • Attempted Rape: How Arashiko came to not like men in the first place.
  • Attractive Bent Gender: Tatsukichi whenever he crossdresses. Now, also Taro in episodes 8 and 12.
  • A Twinkle in the Sky: Happens to Tatsukichi and Taro, who get it from different girls (Mio kicked Tatsukichi; Arashiko punched Taro).
  • Author Existence Failure: Sadly, Akinari Matsuno passed away shortly after publishing the 10th novel, which ends on a Cliff Hanger. The manga artist, Hyouju Issei, will likely continue the manga using the novels as a basis.
  • Balanced Harem: Mio and Arashiko have equal chances with Taro. Other love interests, like his sister and mother, are Played for Laughs.
  • Batter Up: Mio, complete with projectile baseballs.
  • Beach Episode: Episode seven, which also counts as a Festival Episode.
  • Bitch in Sheep's Clothing: Mio appears as cute as can be when Taro first meets her, but that facade is pretty quickly stripped away ten minutes into the first episode alone.
  • Berserk Button
    • Never try to insult Mio in any way (especially her chest). Never. Put to good use once, when Taro exploited to gain a power-up.
    • Yukinojo doesn't like it when Noa uses her age-upping pills.
  • Blue Eyes: The Sado family.
  • Blue with Shock: Taro's reaction when he sees his sister Shizuka enter the beauty contest. Followed with a Color Failure when he sees their mom Tomoko follow suit.
  • Bromantic Foil: Tatsukichi seems this to Taro, though subverted since Yumi likes him.
  • Bunny Girl: Arashiko and Mio thinks this'll help get rid of Taro's hypno-induced Single-Target Sexuality for Tatsukichi. It doesn't work.
  • Buxom Is Better: Played straight, subverted and inverted. Taro (and most other males) certainly notices Arashiko's "gifts", but at the same time Mio is still considered by many to be more beautiful, despite lacking horizontally. Inverted with Yukinojo, who very much does not like his beloved Noa using her special pills.
  • Camera Fiend: Michiru always has her camera at the ready to take shots of Mio's latest de-M-ing device or cute people in lavish get-ups. Especially cute people in lavish get-ups.
  • Catch Phrase: Arashiko's "I'm scared of men!" cry every time Taro accidentally touches her physically.
  • Cannot Spit It Out: Arashiko
  • Chekhov's Skill: Taro's masochism finally works for him in during his fight with Yoshioka in the third episode. Now, that's using your M!
  • Child Prodigy: Noa was a super genius back in her childhood days, and she's definitely not getting any dumber every minute.
  • Chivalrous Pervert: Taro. Masochistic on the outside; nice on the inside.
  • Class Representative: Kirino Ayasegawa.
  • Cliff Hanger: The 10th (and final) novel ends with Taro being confessed to by Mio, when he is already in a relationship with Arashiko. By this point in time Noa already confessed as well.
  • Clingy Jealous Girls
    • Tomoko and Shizuka are this for Taro.
    • Or between Noa and Yuno in Episode 6, as they bicker over Taro.
    • Yumi is this for Tatsukichi.
  • Combined Energy Attack: Taro uses one to stop Noa's incoming destruction, gathering the energy of perverts from around the world.
  • Comedic Sociopathy
    • Mio takes this to unparalleled levels.
    • Michiru takes it much further, being an actual sadist, while Mio is merely a rather violent tsundere.
  • Cosplay Otaku Woman: Michiru has costumes for any occasion, and will dress people up in them just so that she can take pictures of them in her get-ups.
  • Cross-Dressing Voices: Tatsukichi is voiced by Rina Sato. And guess what, the voice isn't the only thing Tatsukichi's crossdressing.
  • Cry Cute
    • Mio in episode 9, after being frightened by a bakeneko (monster cat) in the Horror House, revealing to Taro her fear of cats.
    • Mio again in episode 12, when she finally gets her first ever birthday celebration.
  • Cuteness Proximity: Arashiko around animals. Any animal.
  • Dancing Theme: The ED, in a few parts.
  • Date Peepers: Michiru, Arashiko and Tatsukichi on Mio and Taro's date/love therapy session.
  • Defrosting Ice Queen: Mio, sort of.
  • Dropped a Bridget On Him: Tatsukichi is Taro's mystery girl.
  • Does Not Like Men
    • Yuno tends to respond with a punch whenever a guy touches her (even accidental ones). Tatsukichi doesn't invoke this when he's crossdressing.
    • Yumi even more so, though it's out of plain old disgust rather than a phobia.
  • Dude Looks Like a Lady
    • Tatsukichi, according to his backstory. His height doesn't quite help matters either, really.
    • Mio makes Taro pull this off to bring in customers in Episode 12.
  • Dysfunction Junction: Oh, where to start?
    • Taro suffers from a very extreme case of sexual masochism, which is of course the central point of the show.
    • Tomoko and Shizuka both appear to want to jump Taro's bones, something he definitely does not want. Oh, and both of them are incredibly emotionally stunted.
    • Yuno has extreme androphobia, though thanks to the efforts of the Second Volunteer Club she has started to get better.
    • Yuno's friend Yumi, in contrast, isn't as androphobic as her, but she's definitely not as straight, either.
    • Tatsukichi enjoys dressing up as a woman, and displays some dissociative tendencies as manifested in his "Ojou" persona.
    • Noa is extremely maladjusted thanks to Child Prodigy exploitations during her childhood, and definitely has a complex about her appearance.
    • Yukinojo, Noa's pedophilic admirer, goes on a rampage whenever he senses she decides to use some growth pills that turn her into a lady befitting her age.
    • Mio spent most of her childhood in and out of hospitals, or at least bedridden, and so isn't the best at interacting with others. Worse still, it looks like she's starting to enjoy her "treatments" for Taro.
    • Michiru enjoys taking pictures of cute girls, especially when they're in costumes, and her reactions tend to suggest that kind of enjoyment.
    • The Dōmyōji Shop Manager whom Taro's acquainted to in the festival half of the Episode 7 is rabid Otaku with a lusty craze for Eroge girls.
    • Kirino Ayasegawa is the ringmaster of Mio's Instant Fanclub... and a viciously fanatic one at that.
  • Easy Amnesia: Episode 11.
  • Fan Service with a Smile: The cat Maid Cafe at the festival.
  • Fetish: MM! wouldn't be MM! without it.
    • Becomes a plot point (as in literal fetish fuel) in episode 5. Specifically, Taro uses a piece of Noa's Mad Scientist tech to transform his perversion into raw power, effectively becoming a Super Saiyan for the duration of the episode.
  • Foot Focus: Some of it comes up here and there; the most prominent one being in the show's introduction sequence.
  • First Episode Spoiler: Tatsukichi is the "girl" Taro is after.
  • First Kiss: Happens between Mio and Taro in Episode 4, as part of a plan to cure Taro's masochism. Yes, it was both their first times.
  • First-Name Basis
    • Yuno and Taro get on these terms with each other in Episode 2. But it turns out Taro didn't fulfill his end of the bargain. And Yuno is using it as a way to get around her androphobia... because that's also the name of a dog that she used to own.
    • Mio doesn't quite realize that she called Taro by his first name for the very first time in Episode 11. She also calls his name out in the last episode.
  • Gadgeteer Genius: Noa
  • Gainaxing: Arashiko
  • Generic Cuteness: As far as contemporary typical anime standards go, no-one is seriously ugly in this show.
  • Gratuitous English: All over the place! Blatant mentions ahoy!
    • Strike one: The opening theme. Oh God, the opening theme.

"No, Jesus Christ is oh my God!"
"Go. To. Hell. Desu!"

Michiru: I pray for your success.
  1. ↑ With the 10th ending on a Cliffhanger that will never be resolved, see Author Existence Failure below
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