During the resurge in popularity Robert E. Howard's most popular character enjoyed back in The Seventies, Marvel Comics was quick to take notice of this, and got the license from Conan Productions. In October, 1970, the very first issue of Conan the Barbarian hit the shelves, quickly becoming one of Marvel's top-sellers. Spin Offs soon followed, each becoming popular in their own right, with The Savage Sword of Conan the Barbarian occasionally overtaking its sister title in sales.

However, what with certain cinematic failures i.e. Conan the Destroyer and the Red Sonja movie, Conan's popularity waned. With The Dark Age of Comic Books, Conan's main ongoing and Savage Sword were eventually cancelled after a combined 510 issues, to be replaced with other ongoings whose issue numbers barely lasted into double figures. Marvel soon gave up on giving Swords and Sorcery's greatest hero his own title, shunting him off into a few miniseries, the last of which was printed in 2000.

Dark Horse Comics then picked up the license in 2003, having previously made several miniseries based on lesser REH properties, such as Cormac Mac Art and Almuric. They took a slightly different approach to the character, putting out one ongoing, with the occasional miniseries on the side.

  • Adaptation Expansion: Pretty much every other Conan comic that wasn't a direct adaptation of an REH story or a pastiche. This became more out of necessity from The Eighties onwards for Marvel, as pretty much every good Conan story had already been adapted. Dark Horse do more or less the same thing.
    • This was dialled Up to Eleven with the adaptation of Queen of the Black Coast; from the time when Conan joins Belit's crew to , there were 41 issues detailing Conan and Belit's adventures.
  • Bash Brothers: Zula, Pallantides, Trocero... the list goes on.
  • Boring Invincible Hero: Conan occasionally slipped into this in a few issues.
  • Canon Immigrant: Red Sonya was a musket-wielding 16th century Ukranian in the Howard story that introduced her, but was retconned into being a Hyborian Age swordswoman in the comic books decades later. Thulsa Doom was a villain in the Kull of Atlantis stories before he was adapted into the villain for The Movie - and even then, he had more in common with the Conan adversary Thoth-Amon (a priest of Set with a fancy for snakes) than he did with his namesake (a semi-immortal necromancer with a skeletal face.)
  • Comic Book Adaptation: Not just or Howard's or Sprague de Camp's adventures, but occasionally of other sword & sorcery stories released around the same time as the original Conan stories, with Conan replacing the heroes in those stories.
  • Darker and Edgier (Hotter and Sexier, Bloodier and Gorier): Marvel's black-and-white The Savage Sword of Conan and the later Dark Horse titles compared to Marvel's Comics Code-constrained Conan the Barbarian.
  • Depending on the Artist: Conan's build may be leaner or bulkier, as shown by pre- and post-Frazetta covers. In the comics, shown by Marvel's Barry Windsor-Smith and John Buscema. Dark Horse usually go with a happy medium...
  • Name's the Same: Both Marvel and Dark Horse put out a Conan ongoing called... Conan. Dark Horse's effort produced over 50 issues, with superb art. Marvel's... didn't.

These tropes happened specifically in the Marvel Comics run:

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