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Ice cream has parfum vanille, my yoghurt has saveur. Is this just how it is or is there a reason behind the difference like the subtle "chocolate ice cream" versus "chocolate flavour ice cream"?

stewartvm
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    La principale différence entre la saveur et le parfum est que la saveur est ressentie avec la langue tandis que le parfum est ressenti avec le nez. https://fr.sawakinome.com/articles/language/difference-between-flavour-and-fragrance.html – Lambie Jun 11 '22 at 17:52

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Theoretically parfum is "fragance" (you smell it) and saveur is "flavour". But parfum is sometimes used instead of saveur when talking about something sweet. Here's a definition of parfum found in the TLF.

C.− Substance aromatique agréable au goût que l'on incorpore aux boissons, aux mets, aux desserts; p.méton. le goût lui-même. Glace parfum pistache.

When talking about ice-cream parfum is probably more usual then saveur. For yogurts I use parfum, but goût is also quite common, I know saveur is used too, but I think not as much as the two others.

None
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There is no subtle difference in meaning like the one you refer to with the chocolate ice cream example, just more or less common collocations as None's answer shows.

A manufacturer is free to use any of parfum, saveur, goût, or arôme followed by a flavor name to describe their products.

Any of them can be used regardless of whether the product contain the "real thing" or something else that mimics the flavor. If the product label doesn't state the arôme is naturel (from natural products), the arôme is built from a chemical process.

Alternatively, the product can be named à la X or au X. In such case, it must contain the product, vanille being an exception as there is no need for real vanille (pods) to be present, but only natural extract of it.

jlliagre
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